The 2023 Genesis G90 will begin at $89,495

A white sedan driving a little down a palm tree road.

The Genesis may not have the prestige of a BMW or Mercedes badge, but that might not be the case for long.
photo: Genesis

Okay, so here’s the thing: Genesis is the most interesting car company operating right now. It is one of the few companies going its own way with exterior and interior styling, and is the first company since Lexus in the early 1990s to offer a meaningful challenge to the classic European luxury brands.

For evidence of that last point, see Genesis 2023 G90 – which is the flagship of the Genesis line. It’s been around for a while as a model, but for 2023, the people in South Korea are pushing the luxury sedan to new heights in technology, comfort, and, of course, price. Genesis announced Tuesday that the 2023 G90 will start at $89,495 (including the $1,095 destination charge) for the non-mild-hybrid version and $99,795 for the 48v “e-Supercharger” equipped model (both prices including $1,095 destination fee).

Now, if brushing the bottom of six figures for such a young brand sounds like a pretty bold move, you’re right, but if you want to be taken seriously amongst such high competition, a big part of that is you pricing accordingly. For context, the base model Mercedes S-Class retails for $112,150 and the entry-level BMW 7 series goes for it. for $94,295.

Most of the rest are offering comparable features. Here again, the 2023 G90 appears to be up to snuff with a huge list of standard equipment, including advanced driver assistance systems like adaptive cruise control, highway driving assist, lane keeping assist, and cross-traffic assist. back traffic. Moving up to the top-tier trim adds things like rear-wheel steering, a Bang & Olufson stereo with 3D imaging, more sophisticated air suspension and rear-seat wireless device charging.

The Genesis 2023 G90 makes either 375 horsepower and 391 pound-feet of torque in the base model or 409 hp and 405 lb-ft in the 48-volt version. Both models come with all-wheel drive and are set to hit US dealers by late summer.

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