NBC’s long-running soap opera Days of Our Lives leaving broadcast TV after 57 years to stream exclusively on Peacock, the network announced Wednesday. The change means that fans who were previously able to watch the show for free on air will have to pay for a streaming service to find out what happens next in the show’s fictional town of Salem. New episode of Days of Our Lives It will start on September 12th.
“With a large percentage of the Days of Our Lives viewers already watching digitally, this move allows us to build the show’s loyal fan base on streaming while strengthening the daytime network offering with an urgent, live programming opportunity for partners and consumers,” Mark Lazarus, chairman of NBCUniversal Television and Streaming, said in a press release.
The switch moves another person from broadcast TV to streaming exclusively. In April, Disney announced that it would be giving Dancing With The Stars to Disney Plusand just said on Wednesday that season 31 premiering on September 19. There are two seasons of a Days of Our Lives spinoff titled Over Salem on a Sinner.
Disclosure: Comcast is an investor in Vox Media, which also owns NBCUniversal. The Corr‘ parent company.