More than half of Activision Blizzard’s revenue came from mobile games in April – June (Q2) 2022.
According to Activision Blizzard’s latest financial report, the developer/publisher generated £535m from its PC and console sales in Q2 2022 – £275m ($332m) on PC consoles and £310m ($376m) – and £688m ($831m ) came from its “mobile and ancillary” business, the company says “primarily included[s] revenue from mobile devices”. That’s more than 50 percent of its total net revenue for the period.
Part of this is, of course, because Activision acquired mobile developer King in 2016 – and is currently the most successful part of ABK’s business – but it’s probably no coincidence that Diablo Immortal was also released during this period (thanks, Computer game).
Just a year ago over the same period, mobile, console and PC earnings were £658m/$795m, £612m/$740m, and £520m/$628m respectively, meaning its mobile-only business increased its net income in year. during the year: on the other hand, revenue from consoles is almost half.
The same financial report recently revealed that Diablo Immortal has stemmed the flow of Blizzard’s falling user baseand due to a slight increase in monthly active participation for the company.
However, the results also showed that Blizzard’s active users have only slightly recovered – to where they were just over a year ago – and revenue is still down slightly year-on-year.
After falling to 22 million monthly active users for the quarter ending March 2022, Diablo Immortal helped Blizzard back to 27 million for the quarter ending at the beginning of July.